5 Benefits of Investing in Channel Letter Signs

Custom Signs Atlanta

Channel letters are perhaps the most preferred type of exterior signage in the industry today and it’s easy to see why. Their three-dimensional and illuminated features enable them to better capture people’s attention and let your business achieve a more professional look.

Why Channel Letters Are Worth Your Investment


Brand recognition is key especially in competitive markets such as Atlanta. By establishing your brand, you can ensure that you will be able to connect with potential customers, encouraging product recall. Channel letter signs bring your brand to the forefront, allowing it to take root in the minds of passersby and potential customers in a bold manner. This will help you grow a foundation of loyal customers, who can then maximize brand reach through word of mouth.


One key feature of custom channel letters is that they are highly visible. Due to their size, make, and placement, they are in plain sight of passersby (especially in the case of LED channel letters). This signages provides you with an effective option that will surely bring eyes to your brick-and-mortar store without much of the fuss.


Customer experience is marketing in its own way. Everything from customer service to the quality of your products all come together as a representation of your brand—by ensuring that these things are top-notch, you can improve client perceptions and strengthen your brand. With that said, channel letter signs improve ease of navigation, allowing your potential buyers to associate your brand with smooth services.


While social media advertising has dominated the marketing sphere, nothing beats good, old physical advertising. LED channel letters can help you increase interest and sell more of your products in Atlanta. According to research by FedEx Office, 76% of people are inclined to enter a completely unfamiliar store if it has a striking storefront signage. Meanwhile, 68% are more likely to buy a product because of signage.


Off the top of your head, write down the names of five local stores. Chances are that most of these have bold signage that you see regularly, helping you remember them. Custom channel letters can help you leave a compelling first impression on passersby, giving people a taste of your products and/or services. 

Where to Get the Finest Channel Letters in Atlanta

If you’re looking for a no-nonsense, high-impact advertising tool that will turn heads and give you the most return for your investment, our experts at BlackFire Signs are ready to help you. We can provide you with high-quality signage solutions that are tailored to your needs.

Call us now for a consultation.

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