5 Tips for Creating an Effective Custom LED Sign

LED Signs Atlanta GA

Custom LED signs are a great way to attract more customers to your Atlanta business. Lighted business signs allow you to be unique, communicate your message well and help you stand out in a crowded market. However, if you aren’t familiar with this type of signage, there are a few things worth considering ensuring you get the most out of your electronic signs.

Lighted business signs are a great tool to help you build your business. There’s no other signage type that can help you stay visible 24 hours a day and serve as a beacon for people searching out products and services you offer.

What to Focus on When Creating LED Business Signs

If you’re going to invest in electronic signage, you need to have an idea of what to focus on so that you can be sure you’re getting the most out of your signage. To get you started, the team at BlackFire Signs has some helpful information to share to get the most out of your LED signage.

1. Think about your audience.

When creating effective LED signage, you need to think about the specific audience you want to target. Because of their reach potential, LED signs are often used along Georgia roadways and highways. The best way to tell if your audience will be able to follow your signage is to do drive-by tests. This will provide key insights into your sign design and visual appeal. When you have a good idea of what your audience may see, you can tweak the design and make sure it will resonate.

2. Have a clear message.

Whether you choose a custom neon LED sign or another type of illuminated signage, make sure your message encourages customers to act. LED displays can help get your message across better than traditional signage, but you need to be clear. Narrow down your number one priority and then be sure your message communicates that effectively.

3. Focus on design.

After your initial design has been mocked up, make sure you test your message. If you plan on having signage where the LED display can change, be sure that more than one person reviews the design before it is used. This type of signage audit will provide perspective and help to make sure your customers get the right experience every single time.

4. Make use of an LED sign’s full capability.

The best way to get your custom LED sign to attract attention is to use motion or lighting effects. From simple animation or unique lighting, these options can really help capture attention.

5. Maximize your font. Font choice will significantly impact your visibility, so you want to choose the right one with a minimum type size of 18″. You should limit the styles used and have a maximum of two different font types. It’s also important to have proper spacing so that you don’t overcrowd your letters.

Create LED Signs That Stand Out with BlackFire Signs

If you’re looking to add LED signage to your marketing strategy, contact BlackFire Signs. Our team creates eye catching and innovative signs that work. We’re committed to providing our clients with the best signage in the business, and we’re happy to work with you on all your signage needs.

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