Storefront signages are more than just business markers; they are powerful marketing tools that can significantly impact your business’s success in Atlanta.
See a glimpse of how eye-catching storefront signs can elevate your business:
• Boost Foot Traffic: Striking custom storefront signs draw in more customers. 75% of respondents agreed when asked if street-facing signage boosts in-store traffic, proving its effectiveness.
• Improve Brand Visibility: Eye-catching designs make businesses more noticeable. Over 75% of consumers say they have purchased something from a store because a sign caught their eye.
• Drive Sales: Attractive signs can lead to higher sales and customer engagement. A business increased its sales from 2.5% to 7.1% after adding new signage to its building.
• Stand Out in a Competitive Market: With uniquely designed signs, customers can easily distinguish your business. Nowadays, if your storefront signage is Instagram-worthy, it will attract locals and tourists alike, providing free online publicity.
70% of shoppers use Instagram to look for their next purchase. This opens an opportunity for Atlanta businesses to leverage storefront signs as social media magnets. By creating visually striking signs, you can encourage customers to share their experiences online.
In a city like Atlanta, where competition is fierce, a creative custom storefront sign can set your business apart and drive more traffic through your doors.
Designing Storefront Signs to Appeal to an Atlanta Audience
Creating a storefront sign that resonates with the population in Atlanta requires a thoughtful approach. Consider these factors to make your outdoor sign appealing:
• Blend Creativity and Cultural Awareness: Reflect Atlanta’s rich history, diverse culture, and thriving arts scene in your sign’s design.
• Consider Local Demographics:
o Trendy, Modern Signs: Suitable for hip areas like Midtown.
o Classic, Elegant Designs: Perfect for historic neighborhoods like Inman Park.
• Choose Colors, Fonts, and Imagery Carefully: Align all signage with your brand’s identity and target audience preferences.
Designing Storefront Signage for Various Businesses in Atlanta
Each type of business takes a unique approach to storefront sign design. Here are some examples:
• Retail Stores: Bold, eye-catching designs with bright colors and large fonts.
• Restaurants and Cafes: Rustic wood for a cozy atmosphere or sleek metal for a modern, upscale ambiance.
• Service-Oriented Businesses: Prefer clean, professional designs to convey trust and reliability.
• Local Art and Cultural Businesses: Celebrate Atlanta’s artistic heritage to build community connections.
Design Compliance for Storefront Signs in Atlanta
Adhere to Signage Regulations
Follow city codes on size, placement, and lighting to maintain aesthetic standards and safety. Also, ensure your designs meet legal requirements and that you obtain the necessary permits.
Here is an excerpt from the Atlanta Code of Ordinances that might be helpful for you.
“Sec. 16-32.017. – Storefront illumination and lighting. Any security, decorative, parking deck, gasoline station canopy, or other lighting luminaries shall be at least eight feet above the sidewalk, drive, or pedestrian area.”
Work with Professional Sign Companies
Navigate regulations smoothly and create compliant, appealing signs by partnering with a sign company that you can trust.
BlackFire Signs is a full-service, Atlanta-based sign company that provides top-rated storefront signage solutions. We use high-quality tools and equipment to ensure your signs reflect the same level of professionalism and quality as your company.
Schedule a consultation with us today and learn more about how BlackFire Signs can help you!
