It’s a simple fact, dull and lifeless exteriors don’t attract much foot traffic into your business. If you happen to be located in your town or city’s main street, having a cohesive and professionally installed set of storefront signs will give your business that competitive advantage.
How to Choose the Right Signage for Your Storefront
Being in a busy corner of your city’s business district is an advantage but it can also mean having to compete with other businesses for your potential customers’ attention. Regardless of the size of your businesses, having a professional-looking storefront display will give you an edge and bring more traffic into your retail outlet. Below are some factors for you to consider in choosing a brand new storefront signage or refurbishing an old one.
Factors to Consider in Choosing Storefront Signs
- Location and Building Type: street-facing storefront windows are a perfect canvas for window graphics and decals. Retail outlets inside strip malls, on the other hand, are better off with a set of lighted storefront signage system for better visibility.
- Nature of Your Business: marketing your brand and establishing your identity in your chosen niche is very important. Therefore, it is imperative to be consistent in your branding. People need to learn to associate your brand to your products and services so use this as a guide in choosing your signage materials, font and color scheme.
- Target Customer: you don’t sell pancakes to children the same way you sell to young professionals. It may be the same product or service, but your marketing strategy will depend on your target audience to a great extent. Keep this in mind when choosing a design for your storefront window graphics and signs.
- Budget: business signs come in different shapes, sizes, and prices. While fabric and vinyl banners are more affordable than metal dimensional letter signs for your storefront, they can cost you more in the long run as they need to be regularly updated or replaced. For temporary signs meant to announce seasonal promotions, however, businesses are better off choosing these least expensive signage materials. Retail window vinyl graphics are perfect for sprucing up glass windows as seasons change.
Other Materials to Choose From
- Vinyl Graphics
- Wood Signs
- Faux Wood
- Fade-resistant Fabric
- Lighted Signs
Who to Talk to When It Comes to Superior Signage in Atlanta
When it comes to high-quality business signage, businesses in Atlanta and surrounding areas trust BlackFire Signs. Their in-house team of signage experts continually seek to provide no less than the best signage solution to every customer they meet. From retail window vinyl graphics to elaborate lighted outdoor signs that practically last a lifetime, you can be sure to receive only the most outstanding signage system that delivers exceptional results.
Speak with a sign expert at BlackFire Signs now to get started on a sign that will make a difference.