Brick and mortar businesses can choose whether to use digital marketing and social media advertising, but they can never do without signs and graphics. Business signs have been around for ages and despite the enormous change in the way people advertise, they continue to be indispensable in the industry. In today’s highly competitive market environment, there is no better way to make your business stand out than having a well-placed dimensional letter signage.
Three-dimensional letters are a favorite among business owners due to their raised design. They literally pop out from the surface upon which they are mounted, making them highly effective in capturing people’s attention.
Outshine Your Competition with 3D Letter Signs
But just because they’re 3D doesn’t mean they automatically let you stand out. For all you know, all the other establishments around you are using dimensional letter signs for their businesses as well. To ensure you make the most of your investment, consider working with a reliable sign manufacturer in Atlanta. Our experienced sign specialists at BlackFire Signs, for instance, understand how signs work and which designs attract a particular audience.
Here are a few things to consider when designing your three-dimensional letters:
Placement. Due to their versatility, 3D letters can be used as both indoor and outdoor signage. Raised outdoor building signs have higher chances of capturing attention than 2D fascia or awning signs. This is especially helpful if your goal is to bring both existing and potential customers through your doorstep. Aluminum is a popular material for this signage because it can be fabricated into different shapes, painted in different colors, and can withstand the elements. Sign professionals can guide you in getting the right size, height, and font style for your 3D signage for greater impact.
Materials. Aluminum and acrylic are two of the most popular choices for materials. Depending on the thickness you want to achieve, there is always a perfect option for you. Cut metal is often used for thicker letters while acrylic is suitable for indoor lobby signs.
Font Style and Color. Today’s technology allows for an almost inexhaustible range of options when it comes to font style, size, and color but any sign expert will tell you that sticking to your company’s color theme and practicing consistent advertising will bring in better results. Getting noticed is good but being remembered and becoming top of mind among your target audience is better. Strengthen your brand identity by using your brand’s distinctive colors and fonts in your dimensional letters and logos.
The Finest Sign Company in Atlanta, GA
Your business signs are your brand’s silent salespeople. How they look says a lot about your organization. Show people your commitment to excellence and quality by having elegant dimensional letters and logos and keeping them updated all the time. BlackFire Signs can design, manufacture, install, and even maintain your signs to keep them looking new for a lifetime. Providing our customers with result-driven products is our business but building lasting relationships with our clients is our passion.
Call us now to speak with a sign expert and get a complementary quote.