Having the right signage has a significant effect on any business in Atlanta, GA. It is one of the most effective ways to communicate with your customers. It is necessary to choose sign solutions that help your business succeed.
Key signage every business should have is lobby signs.
Are Lobby Signs in Atlanta Important?
Your lobby is the first area visitors walk into when they enter your space. A great way to welcome guests to your facility is through outstanding reception and lobby signs.
The signs in your lobby can set the tone of the customer’s experience with your business. A well-placed office lobby sign can create a positive impression that can help your business.
Establish Your Business Presence
One of the best ways custom lobby signs can help your business is to establish your presence. This is especially helpful when you are located in a multi-tenant building.
Distinct signage the moment visitors walk it lets them know they reached the right place. They instantly know that you are an office different from the rest of the other tenants because of your unique sign.
Build Brand Awareness
Presenting your customers with a custom office lobby sign is a helpful way to build awareness for your brand. Seeing the key elements of your brand’s theme and logo shows who and what your business is all about right off the bat.
This makes it important for your sign to be positioned right at the focal point of your lobby area. You want to make sure your reception and lobby sign is in clear view of each person walking in.
Creates a Professional and Confident Business Image
Did you know that 60% of customers avoid entering a business that does not have any visible signage? The absence of signs can make you look like a sketchy company that cannot be trusted.
Visible office lobby signs help build your credibility. It shows customers that you are a legitimate business that is accountable for anything that happens within the company. A professionally-made sign shows customers they can trust your business.
Encourage Customer Loyalty and Referrals
As previously mentioned, lobby signs can set the tone of your customer’s experience. A customer who is happy and satisfied from the moment they walk in can potentially become a loyal customer.
Custom lobby signs are also the best way to introduce your customers to your business. This is why a lot of businesses display their company history and accolades as part of the signs in their lobby.
The more customers know about your business, the better engaged they are. This can potentially translate to referrals from your loyal customers.
Lobby Signs Atlanta Can Be Proud Of
A well-placed office lobby sign is crucial for any business. It is important to choose the right sign partner that can deliver your needs. In Atlanta, GA, business owners choose BlackFire Signs for high-quality sign solutions that last.
We are a full-service sign company that can help design, produce, and install custom lobby signs that best reflect your brand. Contact us today with your lobby sign needs, and our team will be happy to give you a FREE quote!