Directional Signs

Wayfinding signage

Help Customers Navigate Your Space in Atlanta with Directional Signs

What if we tell you that you can improve your customer service by simply having well designed, fabricated, and installed custom wayfinding signs?

Directional signs are among the hardest-working signs we produce at metro Atlanta’s Blackfire Signs. From a one-of-a-kind lobby directory to overhead interior directional signage, this type of signage must convey crucial information quickly, providing a clear message to help people find their way while blending with the architectural profile and interior design of your building.

Best Directional Signs in Atlanta

If you want to have a hardwearing, vivid, and easy-to-read directional sign in Atlanta, Blackfire Signs is here to help. We utilize premium materials and tools to design, produce, and install directional signs that meet and/or exceed your expectations.

We also offer post-installation cleanup and signage maintenance services when installing your custom wayfinding signs, something which you don’t see in other sign companies. We pride ourselves in offering top-notch customer care and taking care of the entire process; even the messy parts.

Directional Signs

Types of Directional Signs

You may be thinking, what are the common uses of directional signs? Directional signs can be divided into two categories: indoor and outdoor signs. Most outdoor directional signs deal with directing traffic, such as:

  • Traffic Signs: These signs are used to guide motorists safely and include stop signs, yield signs, and speed limit signs; any sign you see on the road that gives you directions toward a destination.
  • Street Signs: Signs that label streets.
  • Parking Signs: These are signs that tell people where they can and cannot park, as well as any rules or restrictions of parking (for example, what times you can park in certain spots).

Since traffic signs are vital for the safety of drivers and pedestrians, government agencies are appointed to decide if there’s a need to install a new sign and where to install it.

Indoor directional signs have more to do with wayfinding inside businesses and are designed to improve a customer’s overall experience while inside your business. Types of directional signs you will see inside are:

  • Wayfinding Signs: Install these signs at appropriate locations to keep your customers happy. They can be customized with unique designs that match your branding and give your business a uniform look. Don’t underestimate the power of having creative directional signs to improve your decor—as long as the message remains easy to understand!
  • Safety Signs: These signs are much more important than regular wayfinding signs. Having these signs in your business can protect you from a lawsuit. They must be bold, and the message must be clear! Protect your reputation and have a building inspector walk through your business and identify all possible safety hazards so you can address them with signage.

When installing wayfinding signs in your business, it’s up to you to decide where to put them. But working with an experienced sign company can help take the pressure off you. Put our experience to work and let us figure out the best spots where your signs will get the most engagement.

Directional Informative Signage by Blackfire Signs

The Best Ways to Post Your Directional Signs in Atlanta

When deciding where to put your directional signs, you need to figure out where the need for them is. To make your business an enjoyable experience for your customers, you need to have wayfinding signs installed with four things in mind:

  • Placement
  • Clarity
  • Consistency
  • Frequency

It’s crucial to have signs with a clear and easy-to-read message in every location where there‘s a need for them, with a consistent look and design to create an environment that is easy to navigate and that will keep your customers safe and happy.

BlackFire Signs can help you create this experience. We’re an authority in the field of signage, and we understand the best way to utilize signage so you get the most out of your investment.

Custom Wayfinding Signs for Your Metro Atlanta Business

If you want to successfully convey visual cues and instructions to assist your customers, clients, and employees, you must invest in personalized directional signs specifically made for your establishment or company.

It’s easy to get lost or lose your way during large events; that’s why we make event directional signs to keep things in order. Custom wayfinding signs and custom directional arrow signs help indicate important facilities and services – such as coat check, drink tables, and washrooms – while still incorporating your brand elements. Investing in these will certainly keep your event-goers, suppliers, and event staff happy and satisfied because they will easily know where to locate unfamiliar areas.

Interior directional signs help visitors find their way through larger interiors. For example, you might have a building with a lobby in the front, a set of 20 offices behind that, and a warehouse at the rear. In this case, you would want office wayfinding signs for the front office area, restroom directional signs as needed, and perhaps a mix of directional arrows as visitors enter the warehouse area, designating various areas such as pick-up stations, checkouts, loading bays, and so on.

If you’re looking for a unique way to convey your message, wooden directional or wayfinding signs are great for adding texture, warmth, and personality. Wooden directional signs have a rustic and vintage vibe, making them perfect for companies with the same brand image, such as barn house restaurants and Hawaiian bars.

Real estate directional signs are also popular. They can help potential buyers find an open house and then guide them around the property after arrival. If you don’t want to lose prospects, invest in personalized directional signs installed on properties up for sale, rent, or lease.

BlackFire Signs: Your Partner for Custom Directional Signs

Our passion is to make beautiful, high-quality, and effective directional signs delivered and installed on time. Contact BlackFire Signs now and get some directional validation!


Direction signs are any type of sign that gives you directions toward a location or item. They can be on the road, or you can see them inside shops and malls. It could be a simple arrow, telling you which way to go, or there could be a direction plus a destination written on it, i.e. an arrow with the word bathroom.

Directional signs are used to keep traffic moving. It can be annoying to stop and ask where things are, so directional signs make life easier for people. Directional traffic signs are especially important because they keep the roads safe for everyone.

At BlackFire Signs, we manufacture all kinds of directional signs. From road signs to signs, you would see in malls and arenas, to bathroom signs, that tell which direction the bathroom is. Custom direction signs can even add personality and flare to your business.

The color is up to you. Try to use a color that will match well in your business and contrasts with the background of your sign so that it is easy to understand and read.

The principles of wayfinding are as follows:

  1. Create a unique identity at each location.
  2. Use landmarks to provide cues and memorable locations.
  3. Create well-structured paths.
  4. Don’t overwhelm a user with options.
  5. Use sight lines to show what’s ahead.
  6. Create regions of varying visual character.
  7. Use signs at decision points to aid in wayfinding.

It all depends on how big they are, and the material used. To get a quote call us at (404) 636-4800 or message us through our contact page. If you’re looking for directional signs in Atlanta, Georgia, BlackFire Signs has got your back.

You can find wayfinding signage throughout large malls; big signs with maps that indicate where stores are. They can also direct people to restrooms, offices, hotel rooms, hospital rooms, classrooms, and more!

Yes. It’s common to see other graphics on directional signs. Graphics improve communication and help get the message you are trying to say across better. If you are running a sporting goods store and you have a direction sign pointing to a specific department with the corresponding sports graphics, it’ll stand out better.