Wayfinding Signage

Wayfinding Signage: Improve Customer Experience with Signs

Business owners who understand what genuine customer service means would invest in a good wayfinding signage system. Whether you’re running a small office that requires no more than two pieces directional signs or a large commercial complex dealing with heavy foot traffic every day, you need a functional set of both indoor and outdoor directional signs to make it worth your customers’ time to visit you.

Beyond Wayfinding

            While good wayfinding signage design is primarily geared towards indicating to people the right direction and regulating the flow of traffic in any environment, they can actually impact your business in more ways than one. Simple outdoor arrow signs that show the way to the parking area can carry your company name and logo as watermarks, headers, or footers to increase brand awareness. You can also opt for wayfinding digital signage that has the ability to broadcast an almost limitless number of messages and information, including information about your organization. People may not consciously notice this trick but repetitive exposure to your company’s insignia will improve memory recall. The next time they think about anything you offer, they will tend to remember you first.

Your Silent Brand Ambassadors

            You must have read the quote that says people will forget what you said but will remember how you made them feel. Your corporate signs are your silent ambassadors. They may not speak kind words or greet your customers “Good morning” as they walk through that door, but when every single sign works cohesively with one another to help customers save time finding their favorite bag of chips in a maze of shelves or on the way to the restrooms, they will likely feel your hospitality. They will remember the convenience and the pleasant experience they had in your business spaces and you have your signs to thank for it.

Choosing the Right Materials

            When it comes to superior business signs in Atlanta, our wayfinding signage design specialists at BlackFire Signs can help you choose the right materials that suit your brand’s personality. PVC and acrylic are two of the most widely used in indoor signage systems due to their durability and versatility. They’re commonly used as hanging ceiling signs, retail signs, or wall-hung changeable directory signs. HDU, aluminum, and other metals, on the other hand, are best outdoors because of their ability to withstand harsh weather conditions.

Work Only with the Experts in Atlanta

            Whether you are looking to refurbish an existing signage system or starting from scratch, you can always count on our in-house team of wayfinding design specialists at BlackFire Signs. We take the time to assess your physical space to see which signage fits where. From wayfinding digital signage to ADA-compliant signs that promote inclusivity, we have it all for you.

            Call us now to speak with a signage expert and get a free quote.

Trade Shows Event Signage

Trade Show Displays: Different Types and Uses

Trade shows are an excellent opportunity for businesses in Atlanta to connect with a wider audience and engage in an interactive face-to-face conversation with potential and existing customers. With the number of exhibitors and guests, however, getting lost in the crowd or worse – ignored, can be easy. This is why it is important to have attention-grabbing trade show booth displays that allow you to stand out from the crowd and outshine your competition.

Trade Show Displays in Atlanta

When it comes to the best trade show displays in Atlanta, you can trust the experts at BlackFire Signs. Our knowledgeable trade show specialists can help both beginner and experienced exhibitors achieve their marketing goals.

There are a few booth types to choose from, but you only need to understand the three most popular trade show booth displays to help you decide which one to have in your next event.

Portable Trade Show Displays

Highly recommended for novice exhibitors in Atlanta, this booth type is also popular among trade show veterans. The parts are easy to setup and take down and are generally affordable compared to other types. They comprise mostly of stretch fabric panels that form a backdrop, retractable banners, and tables with personalized tabletop runners.

Modular Display

Modular trade show displays are typically made of prefabricated blocks that exhibitors assemble on site to form a booth with a variety of visual advertising tools. The display may include shelves for holding promotional products, counters and literature holders, and tables for guests that might be interested to learn more about the exhibitor’s offer.

Custom Booths and Displays

Of course, there is no one-size-fits-all solution for your marketing requirements, but we at BlackFire Signs can create custom-made booths that allow you to achieve a specific goal in mind. In addition to portable banners and standees, you can add hanging LED displays that play colorful moving pictures. People are naturally attracted to anything that glows or moves. Strategically placed signage materials designed for a specific set of audience, therefore, give you an edge over your competitors.

The Top Trade Show Booth Provider in Atlanta

            Whether you need one trade show banner or an entire set of custom booths, we are always delighted to accommodate your request. From portable trade show displays to highly customized booths requiring electrical work, we have it all for you.

            Call BlackFire Signs now and book a free consultation.

Window Graphics

5 Reasons Window Graphics Are Great Advertising Tools

Looking to advertise your business and turn heads in Atlanta? You should consider window graphics. These powerful visual advertising tools allow you to show off your brand with a classic yet strong touch. These are also highly convenient and relatively affordable.

Here’s how these graphics can benefit your brand:

Bold Advertising

Business window graphics are a great way to connect with your audience, since they help bring attention to any branding, promotions, or other advertising materials. You can use bold and attention-grabbing text, insignia, and other design elements to tell your brand story in a compelling manner. You can even use these to announce any markdowns and limited edition items.

Strategic placement

Your custom window graphics are only as good as they are visible. Storefront windows can often be viewed from a distance, eye-catching images, colors, and large fonts are important graphic design elements that your audience can very easily read, digest, and recall.

Space utilization

Business window graphics allow you to turn an otherwise blank space into an avenue through which you can deliver your message effectively. While some graphics are limited because of the size of the signage, you can go all out with window signs, filling up the entire space. Whether you are advertising your business or displaying your office slogan for your team to see, these will help you make use of space effectively.

Ease and versatility

If you want your branding to keep up with the times, custom window graphics may do the trick. These are highly versatile, allowing you to display a wide variety of design options, allowing you to think out of the box. These materials are also very easy to remove and install—you can quickly replace or refresh any outdated designs promptly.


Window graphics provide you with advertising options that allow you to get the most of your investment. If your marketing budget can’t accommodate billboards on thoroughfares or street-side hanging signs, these window signs can get the job done for you without draining your coffers.

The Finest Sign Manufacturer in Atlanta

If you are looking for high-quality and cost-effective visual marketing collaterals that will raise your brand profile in Atlanta, you need not look far. We carry only the highest-quality vinyl materials and use the latest in digital printing technology to guarantee superior products. Most of all, you get to work with our friendly and knowledgeable designers with years of experience in graphics design and installation.

Call BlackFire Signs for a free consultation today.

Custom Signs

5 Benefits of Investing in Channel Letter Signs

Channel letters are perhaps the most preferred type of exterior signage in the industry today and it’s easy to see why. Their three-dimensional and illuminated features enable them to better capture people’s attention and let your business achieve a more professional look.

Why Channel Letters Are Worth Your Investment


Brand recognition is key especially in competitive markets such as Atlanta. By establishing your brand, you can ensure that you will be able to connect with potential customers, encouraging product recall. Channel letter signs bring your brand to the forefront, allowing it to take root in the minds of passersby and potential customers in a bold manner. This will help you grow a foundation of loyal customers, who can then maximize brand reach through word of mouth.


One key feature of custom channel letters is that they are highly visible. Due to their size, make, and placement, they are in plain sight of passersby (especially in the case of LED channel letters). This signages provides you with an effective option that will surely bring eyes to your brick-and-mortar store without much of the fuss.


Customer experience is marketing in its own way. Everything from customer service to the quality of your products all come together as a representation of your brand—by ensuring that these things are top-notch, you can improve client perceptions and strengthen your brand. With that said, channel letter signs improve ease of navigation, allowing your potential buyers to associate your brand with smooth services.


While social media advertising has dominated the marketing sphere, nothing beats good, old physical advertising. LED channel letters can help you increase interest and sell more of your products in Atlanta. According to research by FedEx Office, 76% of people are inclined to enter a completely unfamiliar store if it has a striking storefront signage. Meanwhile, 68% are more likely to buy a product because of signage.


Off the top of your head, write down the names of five local stores. Chances are that most of these have bold signage that you see regularly, helping you remember them. Custom channel letters can help you leave a compelling first impression on passersby, giving people a taste of your products and/or services. 

Where to Get the Finest Channel Letters in Atlanta

If you’re looking for a no-nonsense, high-impact advertising tool that will turn heads and give you the most return for your investment, our experts at BlackFire Signs are ready to help you. We can provide you with high-quality signage solutions that are tailored to your needs.

Call us now for a consultation.